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Williamsburg VA Attractions | Shopping

Historic Bargains. Outlets. Souvenirs.

Boutique shops, art galleries and antique stores are interspersed throughout the area with more than 150 factory brand-discount and designer outlets for the ultimate shopping experience.

There are acres of deals at the Williamsburg Premium Outlets which offers impressive savings coupled with a large mix of merchants. Nearby are Yankee Candle with over 250 unique scents, and the Williamsburg Pottery Factory, a local shopping landmark that includes framing, floral design, gourmet foods and wine.

Visit the specialty shops of Merchants Square, where you’ll find unusual souvenirs such as tricorn hats, 18th century games along with 21th century apparel, and high-quality home goods. The very modern New Town and High Street have intertwined shopping and dining for an old-fashioned Main Street experience. Historic Yorktown’s Riverwalk Landing offers boutique shopping with a waterfront view.

Colonial Williamsburg, Jamestown Settlement and Yorktown Victory Center all have expertly-curated museum stores where you may find a treat that relates to an exhibit or the region’s history. Annually, Discover the Arts presents vendors that offer one-of-a-kind artwork, and many local galleries throughout the area continue this year-round.

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Belk of WindsorMeade Marketplace

Outstanding top fashion brand apparel, shoes, accessories, cosmetics and home furnishings at Windsormeade Marketplace in Williamsburg. Giftwrap, convenient credit plans, a gift registry, plus other services make shopping at Belk convenient and enjoyable. Read More »

Bella Fine Lingerie & Loungewear

Bella offers a tasteful selection of the finest European and U.S.A. crafted lingerie. Featuring Cosabella, Chantelle, Aubade, Natori, Hanro and more. We specialize in foundation fittings. Bands 30-44, cups AA-H. Located in historic Merchants Square. Read More »

Campus Shop

The Campus Shop is your source for licensed College of William & Mary merchandise. We specialize in sweatshirts, T-shirts, baseball bats, youth clothing, souvenirs, mugs and other officially licensed gifts at reasonable prices. Located in Merchants Square. Read More »

Christmas Mouse

Your magical dreams of Christmas come alive as you browse through a wonderland of delights. Over 25,000 different decorations, accessories and collectibles. Collectibles on display include Byers’ Choice Carolers, whimsical Annalee dolls and Willow Tree Angels. Read More »

Christmas Shop

Williamsburg’s oldest Christmas store specializes in unique and collectible Christmas merchandise, including dated Williamsburg ornaments. Come see our handcrafted lines as well as your favorite collectibles at The Christmas Shop. Located in Merchants Square. Read More »

Closet Envy

Closet Envy is a must-see shop for fashion forward women’s designs. For anyone who desires the latest in  limited quantity fashion apparel and accessories, this is “fashion to die for” with an emphasis on just the right look for business, party or play. Read More »

Colonial Williamsburg | Information & Tickets

Make Your Own History this Spring Discover Colonial Williamsburg and become a citizen of the Revolutionary City. Engage with the local community and experience firsthand the daily struggles of wartime. Explore our art museums, unleash your kids’ inner colonists, tee off a game of golf, or relax and unwind at the Spa. Stay at one […] Read More »

Danforth Pewter

Danforth Pewter offers a wide variety of gifts, including the Shirley Collection, all handcrafted in the USA. The store in Merchants Square features jewelry, holiday ornaments, oil lamps, keyrings, and much more. Hours:  Monday – Saturday, 10 am – 6 pm Sunday, 10:30 am – 5:30 pm Read More »

Doncaster Outlet

Doncaster, a brand famous among the shopping elite for its timeless elegance, exceptional styling and “by invitation only” shopping experience, is now available in a retail setting. Doncaster offers something for everyone, from work to weekend, in Missy, Petite and Plus sizes. We invite you to experience Doncaster. Located in New Town. Read More »

Harry and David at the Williamsburg Premium Outlets

For 75 years, Harry and David has been America’s favorite source for delicious gourmet gifts and fruit. It’s our job to help you convey your warmest wishes and make your celebrations incredibly memorable. We guarantee our products to be impressive and delicious! Read More »

High Street

1424 Richmond Road, Williamsburg, VA |(757) 258-5600 | Website

Imperial Olive

Enjoy a unique tasting experience! Sample a variety of infused oils and vinegars from around the world and then fill bottles to take home. Try flavors like Persian lime, black truffle and chipotle. The Imperial Olive, where worldly flavors meet royal taste. Read More »

James River Equipment

James River Equipment is a very unique store. We have a full line of John Deere products and services. We also carry Stihl, Honda, Purina Feeds, Carhartt, Rocky Boots and Southern States products. We have everything to meet your farm and home needs. Read More »

Jamestown Settlement | Information & Tickets

  It’s a perfect time to visit Jamestown Settlement, where visitors are immersed in the world of America’s first permanent English colony. Commemorate the 407th anniversary of America’s first permanent English colony during “Jamestown Day,” a jointly sponsored event May 10 at Jamestown Settlement and Historic Jamestowne. Jamestown Settlement Exhibition Galleries Extensive gallery exhibits and […] Read More »

Master Craftsmen Shop

Master Craftsmen has been making silver bracelets on location since 1982. In addition they have their own line of pewterware, Christmas angel, Santa and animal ornaments and gifts made in the U.S.A. Hand and machine engraving are offered as well as excellent customer service. Read More »

Merchants Square

Inspired by the architectural heritage of the 18th century, Merchants Square blends the atmosphere of Colonial Williamsburg with 21st-century shopping and dining. With more than 40 shops and restaurants, Merchants Square offers an experience unlike any other. Read More »

New Town

New Town is 365-acres of restaurants, shops, offices, and homes located at the Monticello Avenue exit off 199, adjacent to The College of William and Mary. The finest restaurants, a spacious outdoor shopping mall, a movie theater, the Courthouse, a Post Office, medical facilities, as well as offices for many of the area’s leading professional […] Read More »

Paisley, Ltd.

The Perfect Giftdom®! Voted “Best Gift Store in Williamsburg”. Whether you are celebrating holidays, special occasions or friendships — Paisley has the perfect gift. We carry Scout, Two’s Company, Mud Pie, Jellycat and Waxing Poetic, as well as baby, collegiate and custom gifts. Read More »

Peanut Shop of Williamsburg

Find famous hand-cooked Virginia peanuts, other fine specialty nuts, sweet nut confections and candy to tempt the most discriminating palette. Sauces, kitchen linens, cookbooks and custom gift baskets. This charming regional specialty foods store, known for its many daily samples, is a must stop! Read More »

Precious Gem

The Precious Gem features diamonds and colored stones purchased from around the world. Our jeweler, Reggie Akdogan, also owner and designer, travels from the Orient to South America to carefully select only the finest stones for their beauty, quality and value. Read More »

R.P. Wallace & Sons General Store

Williamsburg’s best selection of affordable souvenirs and gifts for the entire family since 1919. Featuring mementos of your visit to Williamsburg: T-shirts, sweatshirts, gifts and collectibles. Well known for quality merchandise at reasonable prices. Read More »

Retro Daddio

Retro Daddio is a purveyor of pop culture!  We carry cards, books and gifts featuring all of your favorites from Elvis to the Beatles and Dr. Who to Star Trek, as well as retro humor, flower power, retro holiday items and lots more! Come get your retro on.

River Fruit Tropical Wines

River Fruit Tropical Wines offers Florida’s only ultra-premium tropical fruit, citrus and berry wines made without grapes … that’s right, there are NO GRAPES in our wines! We offer FREE tastings daily of over 25 different wines. Finally, Wines That Taste Good! Read More »

Riverwalk Landing

Riverwalk Landing offers a beautiful setting for celebrating and entertaining. Choose from a variety of shops, offering unique & specialty gifts such as local art, patriotic items, rugs, clothing, jewelry, wine and more. Don’t miss the Friday wine tastings and monthly wine dinners both at Riverwalk Restaurant. On the occasional warmer day, book a Segway […] Read More »

Shops at Carolina

The Shops at Carolina Furniture of Williamsburg consists of eight stores on one campus, all offering custom furniture at 30% to 60% off retail. Peruse more than 400 names of luxury furniture at 5425 Richmond Road, Williamsburg, or at www.carolina-furniture.com. Read More »

Spice & Tea Exchange

Providing guests with a unique culinary experience is the core of what we offer.  Our proprietary blends and rubs are a store highlight.  We have an extensive collection of over 170 fresh spices, herbs and seasonings as well as specialty salts, flavored sugars, handselected teas and accessories. Read More »

Tommy Hilfiger

As one of the world’s leading premium lifestyle brands, Tommy Hilfiger delivers superior styling, quality and value to consumers worldwide. The brand celebrates the essence of Classic American Cool and provides a refreshing twist to classic, American fashion. Read More »

Village Shops at Kingsmill

1915 Pocahontas Trail, Williamsburg, VA | Website

Wallace’s Trading Post

Over 10,000 square feet of gift shopping! Featuring an extensive selection of Webkinz and Crocs. Everyone will enjoy our homemade fudge while browsing for toys, shirts, jewelry and souvenirs. Read More »

Whitley’s Peanut Factory

For over 28 years, Whitley’s Peanut Factory has been producing the finest quality gourmet Virginia peanuts and candies on the market. Our delicious “Home-Cooked” Virginia gourmet peanuts are still hand cooked and slowly roasted to perfection the old-fashioned way. Strictly selected for their size (super extra-large) and packaged at the peak of their flavor will […] Read More »

Williamsburg Antique Mall

500 Lightfoot Road, Williamsburg, VA | 757-565-3422 | Website


Look no further for the quintessential Colonial Williamsburg gift. Here’s a personalized approach to your gift giving. WILLIAMSBURG Craft House offers beautiful pewter and ceramic giftware as well as folk art and beautifully designed jewelry. Many items can be engraved; hand-engraving is also available. Read More »

Williamsburg General Store – Häagen-Dazs Ice Cream Shop

The Williamsburg General Store offers gifts, collectibles, jewelry, candles, apparel and more. On Richmond Road, the General Store also includes a Häagen-Dazs Ice Cream Shop and a spacious covered porch. Opens early and closes late daily. Read More »

Williamsburg Pottery

It began as a small pottery, where Jimmy Maloney made salt glaze in the authentic 18th-century manner, using clay from the nearby James River. The Williamsburg Pottery is now writing a new chapter in its 75-year history of offering intriguing merchandise at great values.Opened in spring 2012, the new Williamsburg Pottery is made up of 3 extraordinary Marketplaces: Gourmet […] Read More »

Williamsburg Premium Outlets

Where Style Meets Value Discover high quality outlet shopping at Williamsburg Premium Outlets, the largest shopping center in the area. You’ll find an impressive collection of more than 135 designer and name brand outlet stores offer savings of 25% to 65% every day in a quaint village setting. Featuring: Adidas, Ann Taylor, Banana Republic, BCBG […] Read More »

Williamsburg Winery, Ltd.

The Williamsburg Winery was established in 1985 by the Duffeler family. The first wine produced, Governor’s White, was released in 1988 and won a Gold Medal within two weeks. Today, the Governor’s White is the most popular wine made at the winery. Wines produced here are appealing to a broad range of wine lovers from […] Read More »

Yankee Candle

Yankee Candle is a magical place to shop and visit during the holidays. Santa is waiting each day in his workshop, where visitors can sign his “good” or “not so good” list. Take a stroll through Holiday Park, where it snows inside every day, see the 25-foot Christmas tree and sing along with Hickory, Dickory & […] Read More »