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Williamsburg VA Attractions | Shopping


Outlets, Boutiques and Historic Bargains.

Boutique shops, specialty shops and historic shops are interspersed throughout the area with more than 150 factory brand-discount and designer outlets for the ultimate shopping experience.

The Williamsburg Premium Outlets is the largest (and only) outlet mall in this part of Virginia that draws visitors from areas all over. Offering over 150 designer and brand discount stores makes for a shopping trip that won’t disappoint. Nearby, Yankee Candle offers over 10,000 square feet of interactive shopping perfect for families and people wanting to come smell one of their 150 scents.

Williamsburg offers not only many outlet shops, but also specialty shops. From the boutiques at High Street and New Town, to the gorgeous setting at the Riverwalk Landing, Williamsburg has it all. Try one of the new modern boutiques, like Blue Green Aqua, or walk along the Riverwalk Landing to shop as you look out onto the York River.

The historic shops in Williamsburg are truly one of a kind. Children and families are able to buy replica colonial attire and games in Colonial Williamsburg, Jamestown Settlement  and Yorktown Victory Center. Downtown Merchants Square offers old fashion and specialty shops that has a mixture of not only 18th century style, but also that of the 21st century. The unique shopping the Greater Williamsburg Area offers is another exciting reason to Visit Williamsburg.


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Belk of WindsorMeade Marketplace

Outstanding top fashion brand apparel, shoes, accessories, cosmetics and home furnishings at Windsormeade Marketplace in Williamsburg. Giftwrap, convenient credit plans, a gift registry, plus other services make shopping at Belk convenient and enjoyable. Read More »

Bella Fine Lingerie & Loungewear

Bella offers a tasteful selection of the finest European and U.S.A. crafted lingerie. Featuring Cosabella, Chantelle, Aubade, Natori, Hanro and more. We specialize in foundation fittings. Bands 30-44, cups AA-H. Located in historic Merchants Square. Read More »

Blue Green Aqua

Shop BlueGreenAqua boutique at 5126 Main Street Williamsburg, VA 23188 in the New Town Shopping Center. Call us at 757-253-5853 BOUTIQUE HOURS: Tuesday-Saturday 11-8PM Sunday 12-6PM CLOSED Monday Read More »

Campus Shop

The Campus Shop is your source for licensed College of William & Mary merchandise. We specialize in sweatshirts, T-shirts, baseball bats, youth clothing, souvenirs, mugs and other officially licensed gifts at reasonable prices. Located in Merchants Square. Read More »

Christmas Mouse

Your magical dreams of Christmas come alive as you browse through a wonderland of delights. Over 25,000 different decorations, accessories and collectibles. Collectibles on display include Byers’ Choice Carolers, whimsical Annalee dolls and Willow Tree Angels. Read More »

Christmas Shop

Williamsburg’s oldest Christmas store specializes in unique and collectible Christmas merchandise, including dated Williamsburg ornaments. Come see our handcrafted lines as well as your favorite collectibles at The Christmas Shop. Located in Merchants Square. Read More »

Closet Envy

Closet Envy is a must-see shop for fashion forward women’s designs. For anyone who desires the latest in  limited quantity fashion apparel and accessories, this is “fashion to die for” with an emphasis on just the right look for business, party or play. Read More »

Colonial Folk Art Studio & Gallery

Art to buy, classes to learn, and studio to create. Featuring an eclectic blend of vintage and contemporary folk art predominately by local artists mixed with antiquated books, engravings and maps. Take mini-classes in ceramics or mixed media or use our open studio. Bookbinding and restoration services onsite. Read More »

Danforth Pewter

Danforth Pewter offers a wide variety of gifts, including the Shirley Collection, all handcrafted in the USA. The store in Merchants Square features jewelry, holiday ornaments, oil lamps, keyrings, and much more. Hours: 10 am – 6 pm (Mon – Sat); 10:30 am – 5:30 pm (Sun) Read More »

Edible Arrangements

Fresh fruit arrangements, chocolate Dipped Fruit boxes and more –Edible Arrangements® has gifts for every occasion, from birthdays and anniversaries to thank yous or congratulations! Read More »

Harry and David at the Williamsburg Premium Outlets

For 75 years, Harry and David has been America’s favorite source for delicious gourmet gifts and fruit. It’s our job to help you convey your warmest wishes and make your celebrations incredibly memorable. We guarantee our products to be impressive and delicious! Read More »

High Street

1424 Richmond Road, Williamsburg, VA |(757) 258-5600 | Website

Imperial Olive

Enjoy a unique tasting experience! Sample a variety of infused oils and vinegars from around the world and then fill bottles to take home. Try flavors like Persian lime, black truffle and chipotle. The Imperial Olive, where worldly flavors meet royal taste. Read More »

James River Equipment

James River Equipment is a very unique store. We have a full line of John Deere products and services. We also carry Stihl, Honda, Purina Feeds, Carhartt, Rocky Boots and Southern States products. We have everything to meet your farm and home needs. Read More »

Master Craftsmen Shop

Master Craftsmen has been making silver bracelets on location since 1982. In addition they have their own line of pewterware, Christmas angel, Santa and animal ornaments and gifts made in the U.S.A. Hand and machine engraving are offered as well as excellent customer service. Hours: 10 am – 5 pm (Mon – Sat) Read More »

Merchants Square

Located adjacent to Colonial Williamsburg’s Historic Area in the heart of downtown Williamsburg, Merchants Square is an 18th century style retail village with over 40 shops and restaurants. Visitors and local residents alike regularly experience the Square’s unique shopping, dining and special events in a setting of unrivaled beauty. Performing Arts. Situated adjacent to Colonial […] Read More »

New Town

New Town is 365-acres of restaurants, shops, offices, and homes located at the Monticello Avenue exit off 199, adjacent to The College of William and Mary. The finest restaurants, a spacious outdoor shopping mall, a movie theater, the Courthouse, a Post Office, medical facilities, as well as offices for many of the area’s leading professional […] Read More »

Paisley, Ltd.

The Perfect Giftdom®! Voted “Best Gift Store in Williamsburg”. Whether you are celebrating holidays, special occasions or friendships — Paisley has the perfect gift. We carry Scout, Two’s Company, Mud Pie, Jellycat and Waxing Poetic, as well as baby, collegiate and custom gifts. Read More »

Peanut Shop of Williamsburg

Find famous hand-cooked Virginia peanuts, other fine specialty nuts, sweet nut confections and candy to tempt the most discriminating palette. Sauces, kitchen linens, cookbooks and custom gift baskets. This charming regional specialty foods store, known for its many daily samples, is a must stop! Read More »

Pendleton Outlet

Pendleton is a symbol of American authenticity: a 150-year-old heritage brand that sets the standard for woolen textiles, including men’s and women’s fashions and home furnishings. Founded in Oregon in 1863 by talented English weaver Thomas Lister Kay, Pendleton fabric innovation has continued to evolve through six generations of family leadership, preserving the reputation for […] Read More »

Precious Gem

The Precious Gem features diamonds and colored stones purchased from around the world. Our jeweler, Reggie Akdogan, also owner and designer, travels from the Orient to South America to carefully select only the finest stones for their beauty, quality and value. Read More »

R.P. Wallace & Sons General Store

Williamsburg’s best selection of affordable souvenirs and gifts for the entire family since 1919. Featuring mementos of your visit to Williamsburg: T-shirts, sweatshirts, gifts and collectibles. Well known for quality merchandise at reasonable prices. Read More »

Retro Daddio

Retro Daddio is a purveyor of pop culture!  We carry cards, books and gifts featuring all of your favorites from Elvis to the Beatles and Dr. Who to Star Trek, as well as retro humor, flower power, retro holiday items and lots more! Come get your retro on.

River Fruit Tropical Wines

River Fruit Tropical Wines offers Florida’s only ultra-premium tropical fruit, citrus and berry wines made without grapes … that’s right, there are NO GRAPES in our wines! We offer FREE tastings daily of over 25 different wines. Finally, Wines That Taste Good! Read More »

Riverwalk Landing

Riverwalk Landing offers a beautiful setting for celebrating and entertaining. Choose from a variety of shops, offering unique & specialty gifts such as local art, patriotic items, rugs, clothing, jewelry, wine and more. Don’t miss the Friday wine tastings and monthly wine dinners both at Riverwalk Restaurant. Enjoy guided Segway adventure tours of the village in […] Read More »

SAS Factory Shoe Outlet

Since 1976, SAS Shoemakers has been devoted to providing high quality comfort casual men’s and women’s footwear and accessories. Read More »

Shops at Carolina

The Shops at Carolina Furniture of Williamsburg consists of eight stores on one campus, all offering custom furniture at 30% to 60% off retail. Peruse more than 400 names of luxury furniture at 5425 Richmond Road, Williamsburg, or at www.carolina-furniture.com. Read More »

Spice & Tea Exchange

Providing guests with a unique culinary experience is the core of what we offer.  Our proprietary blends and rubs are a store highlight.  We have an extensive collection of over 170 fresh spices, herbs and seasonings as well as specialty salts, flavored sugars, handselected teas and accessories. Read More »

Tommy Hilfiger

As one of the world’s leading premium lifestyle brands, Tommy Hilfiger delivers superior styling, quality and value to consumers worldwide. The brand celebrates the essence of Classic American Cool and provides a refreshing twist to classic, American fashion. Read More »

Village Shops at Kingsmill

1915 Pocahontas Trail, Williamsburg, VA | Website

Wallace’s Trading Post

Over 10,000 square feet of gift shopping! Featuring an extensive selection of Webkinz and Crocs. Everyone will enjoy our homemade fudge while browsing for toys, shirts, jewelry and souvenirs. Read More »

Whitley’s Peanut Factory

For over 28 years, Whitley’s Peanut Factory has been producing the finest quality gourmet Virginia peanuts and candies on the market. Our delicious “Home-Cooked” Virginia gourmet peanuts are still hand cooked and slowly roasted to perfection the old-fashioned way. Strictly selected for their size (super extra-large) and packaged at the peak of their flavor will […] Read More »

Williamsburg Antique Mall

500 Lightfoot Road, Williamsburg, VA | 757-565-3422 | Website


Look no further for the quintessential Colonial Williamsburg gift. Here’s a personalized approach to your gift giving. WILLIAMSBURG Craft House offers beautiful pewter and ceramic giftware as well as folk art and beautifully designed jewelry. Many items can be engraved; hand-engraving is also available. Read More »

Williamsburg Farmers Market

Enjoy the heart of Williamsburg in Merchants Square while shopping in this producer-only market for produce, fruit, fish, artisan cheeses, meats, pasta, cut flowers, and handmade soaps.. The market includes live music, chef demonstrations and exhibits along with local shops and restaurants. The market now accepts SNAP/EBT, credit cards and W&M Express. Read More »

Williamsburg General Store – Häagen-Dazs Ice Cream Shop

The Williamsburg General Store offers gifts, collectibles, jewelry, candles, apparel and more. On Richmond Road, the General Store also includes a Häagen-Dazs Ice Cream Shop and a spacious covered porch. Opens early and closes late daily. Read More »

Williamsburg Pottery

It began as a small pottery, where Jimmy Maloney made salt glaze in the authentic 18th-century manner, using clay from the nearby James River. The Williamsburg Pottery is now writing a new chapter in its 75-year history of offering intriguing merchandise at great values.Opened in spring 2012, the new Williamsburg Pottery is made up of 3 extraordinary Marketplaces: Gourmet […] Read More »

Williamsburg Premium Outlets

Where Style Meets Value Discover high quality outlet shopping at Williamsburg Premium Outlets, the largest shopping center in the area. You’ll find an impressive collection of more than 135 designer and name brand outlet stores offer savings of 25% to 65% every day in a quaint village setting. Featuring: Adidas, Ann Taylor, Banana Republic, BCBG […] Read More »

Williamsburg Winery, Ltd.

The Williamsburg Winery was established in 1985 by the Duffeler family. The first wine produced, Governor’s White, was released in 1988 and won a Gold Medal within two weeks. Today, the Governor’s White is the most popular wine made at the winery. Wines produced here are appealing to a broad range of wine lovers from […] Read More »

Yankee Candle

Yankee Candle is a magical place to shop and visit during the holidays. Santa is waiting each day in his workshop, where visitors can sign his “good” or “not so good” list. Take a stroll through Holiday Park, where it snows inside every day, see the 25-foot Christmas tree and sing along with Hickory, Dickory & […] Read More »