Located adjacent to Colonial Williamsburg’s Historic Area in the heart of downtown Williamsburg, Merchants Square is an 18th century style retail village with over 40 shops and restaurants. Visitors and local residents alike regularly experience the Square’s unique shopping, dining and special events in a setting of unrivaled beauty. Performing Arts. Situated adjacent to Colonial Williamsburg’s Historic Area, Merchants Square is a cluster of 42 fine shops and restaurants in an unrivaled setting. Merchants Square annually hosts the Summer Breeze Concert Series on Wednesdays in July and August and strolling holiday musicians throughout December. Visitors will also enjoy Art on the Square in April and An Occasion for the Arts, which is always held on the first Sunday in October.