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Holiday

Holiday Shopping

Williamsburg is the perfect destination for holiday shopping. Choose from a variety of shops offering unique and specialty gifts for everyone on your holiday list. You will want to make sure you have plenty of time to spend at Williamsburg Premium Outlets, with more than 135 stores, Yankee Candle Village, Historic Yorktown, Colonial Williamsburg specialty gift shops and the shops at Christmas Town: A Busch Gardens Celebration.

Williamsburg Premium Outlets offers the largest collection of designer and brand-name outlet stores in the region. Holiday visitors can enjoy shopping at 135 stores including Adidas, Banana Republic, Burberry, Coach, Cole Haan, Dooney and Bourke, Gap, Guess, J.Crew, Michael Kors, Nike, Polo Ralph Lauren, Under Armour and many more in an appealing village setting.  With savings of 25% to 65% every day, shoppers will find added savings during the Midnight Madness After Thanksgiving Weekend Sale which kicks off Thanksgiving at Midnight (many store open as early as 9pm on Thanksgiving evening!)  Shopping hours are extended daily with stores opening early at 9am, through New Year's Day.  Enjoy a holiday weekend getaway in Williamsburg that includes shopping at Williamsburg Premium Outlets. Easily accessible from the DC area via Amtrak with local bus connections.  

Yankee Candle Village Williamsburg is a magical place to shop and visit during the Holidays.  Santa will be waiting in his workshop daily where visitors can sign his "good" or "not so good" list. You can take a stroll through Holiday Park, where it snows inside everyday, see the 25 foot Christmas tree and sing along with Hickory, Dickory & Doc while shopping for collectables and ornaments from around the World. The Village also has the one of the largest selections of Vera Bradley that makes great gifts for the Holidays. Visit Yankee Candle Village during the Holidays for the following special events:

  • Von Trapp Concert - October 22
  • Santa's Arrival - November 12
  • Christmas Tree Lightening - November 20
  • Santa Photos - Mon- Thur 11am to 7pm & Fri-Sun 10am to 9pm

 Yankee Candle Village has the exciting new 2011 Holiday Candles that include, Mountain Berry, Christmas Rose, Cherries on Snow, Deck the Hall and Be Jolly. Yankee Candle is the country's top selling brand of premium scented candles; Yankee Candle has earned a reputation for superior quality with its American craftsmanship and natural fragrances.

Historic Yorktown is a unique blend of the past and present, with historic homes turned quaint shops selling everything from antiques and collectibles to contemporary accents for you and your home. You won't want to miss Nancy Thomas Gallery, featuring originals and reproductions of the work of this nationally famous artist. Don't forget to visit the many museum gift shops to pick up a souvenir of Yorktown, where America's freedom was won. At Riverwalk Landing on the Yorktown waterfront, you can find one-of-a-kind jewelry, art, a unique keepsake from your stay, patriotic gifts or housewares, fiber art and rugs, casual clothing and more in Yorktown's shops on the hill and on the waterfront. Visit link to Riverwalk Landing and Historic Yorktown

Colonial Williamsburg - The holidays are a time for celebrations and entertaining. Make sure your tablescape is fabulously festive with the Entertaining Sale at the WILLIAMSBURG Craft House. From November 2–6, save 20% on creamware, tavernware, shrubs, and stemware. And for our Good Neighbors, take 25% off your entire purchase at official Colonial Williamsburg stores from November 16–18 when you show your current Good Neighbor card.

Shopping in Merchants Square is truly magical for shoppers of all ages. Enjoy special entertainment each weekend until Christmas, including strolling musicians, a street theater version of Charles Dickens' "A Christmas Carol," Father Christmas strolling the Square, and pictures with Santa at the William & Mary Bookstore. Also check out our Holiday Farmers Markets on Nov. 19 and 26, and Dec. 11. For a complete calendar of events, visit

Christmas Town: A Busch Gardens Celebration Christmas Town offers some of the best shopping in Virginia—with local artisan-produced wares and authentic gifts found throughout the park. Your shopping journey takes place through the villages of England, Scotland, France, Germany and Italy. Choose from specialty merchandise or purchase personalized gifts and custom-made pottery. A visit to Christmas Town is not complete without a stop in Mistletoe Marketplace for locally produced products. Christmas Town opens on Nov. 25 and continues select days through Dec. 31. Admission Ticket is required.

In time for holiday shopping, Jamestown Settlement and Yorktown Victory Center museum shops offer a selection of books, prints, museum reproductions, educational toys, games and souvenirs relating to the 17th and 18th centuries. Shop during your museum visit

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Merchants Square

Merchants Square blends the atmosphere of Colonial Williamsburg with 21st-century shopping and dining. Learn More

Riverwalk Landing

This beautiful waterfront development was designed in the spirit of Colonial architecture reflected in the town's historic buildings and features a variety of shops and riverfront dining. Learn More

The Christmas Mouse

Your magical dreams of Christmas come alive as you browse through a wonderland of delights. Choose from over 25,000 different decorations, accessories, and collectibles. Learn More

The Christmas Shop

Williamsburg's oldest Christmas store specializes in unique and collectible Christmas merchandise including dated Williamsburg ornaments. Come see our handcrafted lines and more!Learn More

Williamsburg Outlet Mall

More than 40 stores with 20% to 70% off regular retail prices on famous name brands such as Casual Male Big and Tall, Farberware, Healthtex, Lee/Wrangler, L'eggs Hanes Bali Playtex, and more!Learn More

Williamsburg Pottery Factory

The Williamsburg Pottery is one of Virginia's top tourist attractions. Each year millions of bargain-hunting customers come from all over the world to shop. With over 60 years of retail experience, the Pottery strives to offer customers the highest quality goods at terrific Pottery prices. A wonderful and vast selection of items from over 20 countries can be found at the Pottery. So come and see, plan to spend the day and enjoy this unique shopping experience.Learn More

Williamsburg Premium Outlets

Williamsburg Premium Outlets is the largest shopping facility in the area with over 135 brand name designer outlet stores.Learn More

Yankee Candle

Uncommon. Unexpected. Unforgettable. Nothing compares to Yankee Candle for creating a lasting impression. New to Williamsburg in 2005. Learn More

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