Visiting with Santa at Yankee Candle
Visiting with Santa at Yankee Candle
Sidewalk shopping at Merchants Square
Sidewalk shopping at Merchants Square
Christmas Town at Busch Gardens
Christmas Town at Busch Gardens

Holiday Shopping Tips

Williamsburg is the perfect destination for holiday shopping. Choose from a variety of shops offering gifts for everyone on your list. You will want to make sure you have plenty of time to spend at Williamsburg Premium Outlets, Yankee Candle Village, Historic Yorktown, Colonial Williamsburg specialty gift shops and the shops at Christmas Town: A Busch Gardens Celebration.

Williamsburg Premium Outlets offers the largest collection of designer and brand-name outlet stores in the region. Holiday visitors can enjoy shopping at 135 stores, including Adidas, Banana Republic, Burberry, Coach, Cole Haan, Dooney & Bourke, Gap, Guess, J.Crew, Michael Kors, Nike, Polo Ralph Lauren and Under Armour in an appealing village setting.

Yankee Candle Village Williamsburg is a magical place to shop and visit during the holidays. Santa will be waiting in his workshop daily, where visitors can sign his “good” or “not so good” list. You can take a stroll through Holiday Park, where it snows inside every day, see the 25-foot Christmas tree and sing along with Hickory, Dickory & Doc while shopping for collectibles and ornaments from around the world.

Historic Yorktown is a unique blend of the past and present, with historic homes turned quaint shops selling everything from antiques and collectibles to contemporary accents for you and your home. You won’t want to miss Nancy Thomas Gallery, featuring originals and reproductions of the works of this nationally famous artist. Don’t forget to visit the museum gift shops to pick up a souvenir of Yorktown, where America’s freedom was won.

At Riverwalk Landing, sample specialty shops offering clothing, jewelry, quilts, art, wine and more. Enjoy waterfront shops and savor dining at one-of-a-kind restaurants while enjoying the great view.

The Seasonal Shop at Williamsburg Pottery offers decorations, indoor and outdoor holiday lighting, trees, ornaments, gifts and more. The seasonal shop is located in the Outdoor Living Marketplace section.

Colonial Williamsburg’s Revolutionary City has a multitude of convenient and unique shopping options. From exquisite home accessories at WILLIAMSBURG brand stores to authentic reproduction 18th-century flatware and furniture in the historic shops, you’ll find the perfect gift, souvenir or accent for your home.

Shopping in Merchants Square is magical for shoppers of all ages. Enjoy special entertainment each weekend until Christmas, including strolling musicians, a street theater version of Charles Dickens’ “A Christmas Carol,” Father Christmas strolling the square, and pictures with Santa at the William & Mary Bookstore.

Be sure to check out New Town, a spacious outdoor shopping experience that includes various dining opportunities and a movie theater. Shopping in New Town is guaranteed to be the festive experience for which you are looking. You might even spot Santa!

For specialty holiday shops, visit the Christmas Mouse and the Christmas Shop. Both stores specialize in unique Christmas collectibles. You’re sure to find something for everyone on your Christmas list.

Christmas Town: A Busch Gardens Celebration offers some of the best shopping in Virginia, with local artisan-produced wares and authentic gifts found throughout the park. Your shopping journey takes place through the villages of England, Scotland, France, Germany and Italy. Choose from specialty merchandise or purchase personalized gifts and custom-made pottery. A visit to Christmas Town is not complete without a stop in Mistletoe Marketplace for locally produced products. The Christmas Town event is select days in November and December, and a Busch Gardens admission ticket is required.

Shop for gifts in the Jamestown Settlement and Yorktown Victory Center museum stores. They offer a wide selection of books, prints, museum reproductions, educational toys, games and souvenirs relating to the 17th and 18th centuries. Admission is not required to visit the museum gift shops, which are open daily.