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Williamsburg VA Attractions | Shopping

Unique shopping. Great buys.

Don't forget to check out our
Holiday Shopping section.
The Williamsburg area is a shopper’s paradise, where boutique shops, art galleries and antique stores mingle with more than 150 factory brand-discount and designer outlet stores. Whether you’re searching for a unique piece of jewelry to add to your collection or trying to find a bargain on a new dress, you’ll be amazed by the Williamsburg area shopping opportunities.

And who says shopping can’t be scenic? Visit the specialty shops of Colonial Williamsburg’s charming Merchants Square, and don’t forget to take home a piece of history. Historic Yorktown’s Riverwalk Landing offers waterfront shopping or discover a world of shopping and entertainment options in the new urbanist communities of New Town and High Street. You’ll also find world-class shopping in the gift shops of the Williamsburg area’s many museums.

Want to shop where more is more? Start by exploring acres of deals at Williamsburg Pottery; then follow your nose to Yankee Candle, where more than 150 unique scents perfume the air. Uncover lost treasure at the Williamsburg Antique Mall, or spend a day shopping for deals at Williamsburg’s numerous outlet stores—Williamsburg Premium Outlets and the Williamsburg Outlet Mall.

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High Street

All of the comforts and conveniences of modern living and an ever-growing selection of shops and restaurants are centrally located within High Street’s pedestrian-friendly downtown. Learn More

Merchants Square

Merchants Square blends the atmosphere of Colonial Williamsburg with 21st-century shopping and dining. Learn More

New Town

New Town is 365-acres of restaurants, shops, offices, and homes located at the Monticello Avenue exit off 199, adjacent to The College of William and Mary.Learn More

Paint on Pottery Too

Contemporary cermaic studio where you are the artist. Come paint your own pottery any way you like it!Learn More

Riverwalk Landing

Riverwalk Landing is a one-stop destination for shopping, dining and touring.Learn More

TK Arts, Inc.

Corporate and incentives gifts, wholesale prices, fine art prints, photo albums, journals with images of travel destinations, themes and events.Learn More

Village Shops at Kingsmill

Village Shops at Kingsmill offers a unique range of dining, shopping and other services in a setting inspired by Williamsburg’s heritage of colonial architecture.Learn More

Williamsburg Bear Factory

Williamsburg's PREMIER bear stuffing store! Build your own bear in this factory designed for family fun! Pick from over 35 animals, 100's of outfit combinations and help stuff it on our stuffing machine.Learn More

Williamsburg Pottery

Opened in Spring 2012, the new Williamsburg Pottery features 3 Marketplaces: Gourmet Kitchen, Home Essentials and Outdoor Living.Learn More

Williamsburg Premium Outlets

Williamsburg Premium Outlets is the largest shopping facility in the area with over 135 brand name designer outlet stores.Learn More

Williamsburg Winery, Ltd.

Wines produced here are appealing to a broad range of wine lovers from the occasional wine drinker to the enthusiast. Guided tours and tastings available.Learn More

Yankee Candle

Uncommon. Unexpected. Unforgettable. Nothing compares to Yankee Candle for creating a lasting impression. New to Williamsburg in 2005. Learn More

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