RESEARCH

In an effort to provide the most up-to-date, salient resources for industry partners, Visit Williamsburg continues to consolidate information from various research partners across the country and around the globe.  
 

 

U.S. Travel Association (USTA) Travel Industry Impact and Weekly Analysis

New analysis reveals that while the economy is in the midst of a recession, the travel industry is in a depression: overall travel industry unemployment is 51 percent—twice the unemployment rate of the worst year of the Great Depression. View the full fact sheet

USTA commissioned an Oxford Economics study to model the expected downturns in the U.S. travel industry as a result of COVID-19.

The most recent analysis by Tourism Economics shows a week-by-week outlook on travel spending in the U.S. as well as regional and state-by-state breakdowns. The full May 28 report is available here

The Travel Intentions Pulse Survey (TIPS) is an ongoing survey that tracks traveler sentiment and looks at impact on travel with regard to planning, booking, cancellations, as well as intention to travel during the next six months. 

Key findings from the latest Back-to-Normal Barometer, a study listening to the voice of the leisure activity customer, can be found here

Take advantage of Longwoods International and Miles Partnership travel sentiment survey to better navigate the current travel environment. Click here for highlights from the May 27, Wave 11, Travel Sentiment Study. 

 

Special Hospitality & Travel COVID-19 Research Report

To prepare for when America comes out of quarantine, global communications firm Edelman surveyed consumers to understand how they feel now about travel, uncover expectations of travel and hospitality brands post COVID-19, and insights on what the future might look like. View research report here.

 

Domestic Leisure Traveler Sentiment 

Visit Williamsburg’s research partner, Strategic Marketing and Research Insights (SMARI), recently completed a fifth wave of research to gauge consumer sentiment. Findings include as outlooks continue to improve; more consumers are looking forward to taking road trips. To view the full report, click here

      

National Restaurant Association (NRA) Restaurant Impact Survey

To assess the economic impact of the coronavirus to date, the NRA conducted a survey of more than 6,500 restaurant operators nationwide from April 10-16. The restaurant industry, more than any other industry nationwide, has suffered the most significant sales and job losses since the coronavirus outbreak began. Virginia - specific impacts include:    

  • 94% of Virginia restaurant operators have laid off or furloughed an average of 83% of their employees, and 21% anticipate doing so in the next 30 days
  • This means that an estimated 237,000 employees - 78% of those working in February - have been affected
  • 99% of operators say sales volume is down year-over-year for the April 1-10 time period; an average decline of 77% was reported 
  • The NRA estimates that the industry in Virginia will lose more than $1.3 billion in sales in April

 

VTC COVID-19 Industry Survey 

The VTC conducted an online survey from March 26 to April 24 to gauge partners’ perceptions of the impact of the COVID-19 crisis on the tourism industry in their area and on their organization. Nearly all respondents say COVID-19 has disrupted their organization and the local tourism industry, leading to decreased revenue, reduced workforce, decreased productivity, and even closures of some or all locations. Among the most pressing needs revealed in survey data: financial support for economic impact research, advertising, and social media messaging.

 

Arrivalist’s Daily Travel Index

Using mobile location data to provide insights into traveler visitation patterns, Arrivalist has introduced a free, publicly accessible Daily Travel Index. This index pulls GPS data to measure consumer road trips of 50 miles or more in all 50 U.S. states and can help gauge fluctuations in drive market trips within or around any particular state.   

 

ADARA COVID-19 Resource Center

ADARA provides real-time travel data, by region, that tracks travel-related consumer behaviors and identifies key trends. Custom analytics and webinars are also available. 

 

Smith Travel Research (STR) 

STR provides data benchmarking, analytics, and marketplace insights for global hospitality sectors. With a focus on COVID-19’s impact on the hotel industry, STR offers regular webinars, weekly newsletters and daily updates. 

 

Miles Partnership

Miles Partnership, along with its industry partners, has created and curated a resource center with essential insights, expert sources, webinars, and data tracking. These resources offer clear, timely answers to questions about COVID-19 and its impact on travel and tourism.  

 

Travel and Tourism Research Association (TTRA) research resource library

TTRA provides aggregated source links for the most recognized research and analytic companies providing COVID-19 data and insights.   

 

Skift Webinar:  What the $2 trillion U.S. stimulus package means for travel businesses

Global travel industry intelligence company, Skift, offers insight and perspective on the implications of the relief package as well as explores how travel will change in the future.

 

Last Updated:  5/29/20