Susan G. Komen & Simon® Williamsburg Premium Outlets

Repeats Daily.
November 17, 2019 - 10:00 amNovember 17, 2019 - 09:00 pmOctober 1 - 31, 2019, 10am - 9pm
Venue: 
Williamsburg Premium Outlets
5715 Richmond Rd
Williamsburg, VA 23188
United States 5715 Richmond Rd Williamsburg 23188

 More than 150 Simon Malls®, Mills® and Premium Outlets® nationwide will be participating in a range of activities during the month of October, including Williamsburg for its fall campaign to support Susan G. Komen, the world's leading nonprofit breast cancer organization.

"We are thrilled to launch our More Than Pink initiative and have been overwhelmed by the ongoing 

positive support this movement has garnered with our shoppers, retailers and employees to support 

Susan G. Komen in its tireless efforts to save lives and end breast cancer forever," said Laura 

Flint, director of marketing and business development for Williamsburg Premium Outlets.

Through this campaign, Williamsburg Premium Outlets is helping support Komen's work to save lives 

and reach its Bold Goal of reducing the current number of breast cancer deaths by 50% in the United 

States by 2026. Simon is joining the fight against breast cancer by starting a conversation and 

challenging people to help create a renewed movement in the fight against breast cancer, a disease 

that will kill more than 42,000 people this year.

Throughout October, visitors to Williamsburg Premium Outlets will be able to participate in a 

variety of programs to help support Susan G. Komen:

Discount Pass Program: Shoppers who make a $10 donation to Komen in the month of October will 

receive a discount pass valid at over 50 participating retailers, including kate spade new york, 

vineyard vines, Under Armour, The North Face and more! Guests can visit Guest Services or text 

"KOMEN" to 74666 to donate and instantly receive the digital Discount Pass.

Giftcards: Simon will donate $1 to Komen for each specially marked Visa® Simon Giftcard® purchased.

In 2018, Simon raised more than $550,000 to benefit Susan G. Komen, all generated through the 

support and participation of shoppers, retailers and employees.