Public Relations Leads

The Williamsburg Tourism Council receives PR leads and requests for story content on a continuous basis from local, regional and national media outlets. Below is a listing of recent inquiries with an associated deadline for content submission.  

Date: July 24, 2020

STORY: The New Norm of Hotels

Deadline: July 24, 2020

The Virginia Tourism Corporation has received a lead from a freelance writer in Australia doing a story for delicious.com.au. They are featuring hotels that are getting creative about how they approach social distancing, cleaning, sanitizer (like having a “sanitizer sommelier”), and all the things needed for normal operations due to the COVID pandemic. They would like to hear about hotels that are doing something “truly innovative in this space” to feature in the article.

To participate, please submit answers along with the full name and title of the manager, or owner for attribution. Please send your answers, along with the business name, representative, and title via email.

 

Date: July 22, 2020

SOCIAL MEDIA POST: Things to do when it’s hot outside

Deadline: July 24, 2020

Visit Williamsburg is seeking information centered around things that you can do when it’s hot outside. Content suggestions will be featured in the coming weeks on Visit Williamsburg’s social media channels. Please send your initiatives via email.

 

STORY: Bartenders Tell Us Q&A 

Deadline: Tuesday, July 28, 2020

Visit Williamsburg has a Q&A opportunity with the entertainment and culture media platform UPROXX and its Bartenders Tell Us series. To participate, please review the below questions and submit answers* along with the full name and title of the bartender/mixologist, manager, or owner for attribution along with a link to your website. 

  • What is the most overrated single malt Scotch (with brand) and why?
  • If you could only drink one IPA (with brand) this summer, which one would you drink and why?
  • What's the best beer (with brand) to drink on International Beer Day and why?
  • What's the best whiskey (with brand) to mix into a whiskey sour and why?
  • What's your favorite Scottish-made gin (with brand) not called Hendrick's and why?
  • What's the best classic frozen cocktail to drink on a hot summer day and why?
  • What is your guilty pleasure beer (with brand) to drink all summer long?
  • What is your favorite young or lesser known whiskey brand and why?
  • If you could only drink whiskey from one brand or distillery which would you pick and why?

*A minimum of four questions must be answered to be considered.

 

STORY: Hotels, restaurants and attractions that are now open   

Deadline: Ongoing

Visit Williamsburg has started to receive inquiries from the media regarding updates on hotels, restaurants, and attractions that are now open or will open in the next few weeks as state restrictions slowly start lifting. If you have updates you would like to share, please send us via email the name of your business, a link to your website, when your property officially opens, an overview of what you are doing to protect guests against COVID-19, starting rates/entrance fees (can be a range for hotels and attractions, and please indicate if taxes/fees are not included) and a selection of high resolution images.  

 

STORY:  Long-lead stories special events, openings

Deadline: Ongoing

The Virginia Tourism Corporation is seeking information centered around special events, anniversaries, openings, etc. taking place through 2021.  Please send your initiatives via email.

 

​STORY:  VIRTUAL LEARNING

Deadline: Ongoing

Visit Williamsburg is promoting-virtual lessons and activities; if your business has a virtual experiences, please send your initiatives via email. Examples include virtual cooking events, tutorials, and tours.

 

Visit Williamsburg hosts familiarization tours on an ongoing basis. Please see the placement process below.

Download here.

EXPIRED LEADS

Date: July 9, 2020

Media Outlet: UPROXX 

STORY: Bartenders Tell Us Q&A 
 

Deadline: July 15, 2020

Visit Williamsburg has a Q&A opportunity with the entertainment and culture media platform UPROXX and its Bartenders Tell Us series. To participate, please review the below questions and submit answers* along with the full name and title of the bartender/mixologist, manager, or owner for attribution. Please send your answers, along with the business name, representative, and title via email.

•           What's the most overrated rum (with the brand) and why?

•           What's the most underrated rum (with the brand) and why?

•           What's the most overrated bourbon not named Pappy (with brand) and why?

•           What's the most underrated bourbon (with the brand) and why?

•           What's the most overrated tequila (with the brand) and why?

•           What's the most underrated tequila (with the brand) and why?

•           What's the most overrated Scotch (with the brand) and why?

•           What's the most underrated Scotch (with the brand) and why?

•           What's the most overrated IPA (with the brand) and why?

•           What's the most underrated IPA (with the brand) and why?

•           What's your favorite beer (with the brand) from another country besides the US and why?

*A minimum of four questions must be answered to be considered.

Date: June 17, 2020

SOCIAL MEDIA POST: LOCAL BUSINESS REOPENING   

Deadline: July 10, 2020

Visit Williamsburg is seeking information centered around a local business that has successfully reopened post quarantine with images to be included for a Visit Williamsburg social media post. Please send your initiatives via email.

Date: June 26, 2020
Media Outlet: 
UPROXX 

STORY: Bartenders Tell Us Q&A 

Deadline: July 3, 2020

Visit Williamsburg has a Q&A opportunity with the entertainment and culture media platform UPROXX and its Bartenders Tell Us series. To participate, please review the below questions and submit answers* via email along with the full name and title of the bartender/mixologist, manager, or owner for attribution.

  • What's the best classic cocktail to drink outside and why?
  • What's the best rum (with brand) for bourbon fans and why
  • What's the best bourbon (with brand) for rum fans and why? 
  • What's the best whiskey (with brand) to drink around a summer campfire and why?
  • What's the best spiced rum (with brand) to drink during the summer and why?
  • What's the best beer (with brand) as a base for a michelada and why?
  • What's the best cognac (with brand) to drink for Bastille Day and why?
  • What's the best Scotch whisky (with brand) to drink this summer and why?
  • What's the best "summer beer" (with brand) to drink during the summer and why?

*A minimum of four questions must be answered to be considered.

Date: June 17, 2020

STORY: Bartenders Tell Us Q&A 

Deadline: June 19, 2020

Visit Williamsburg has a Q&A opportunity with the entertainment and culture media platform UPROXX and its Bartenders Tell Us series. To participate, please review the below questions and submit answers* via email along with the full name and title of the bartender/mixologist, manager, or owner for attribution.

·      What's the best rum (with brand) to mix into a Dark 'N' Stormy and why?

·      What's the best beer (with brand) to drink on the Fourth of July and why?

·      What's the best wheat beer (with brand) to drink this summer and why?

·      What's the best lager (with brand) to drink this summer and why?

·      What's the best hazy beer (with brand) to drink this summer and why?

·      What's the best whiskey (with brand) to drink on the Fourth of July and why?

·      What's the best whiskey (with brand) to drink by a lake, pond, or pool and why?

·      What's the best whiskey (with brand) to bring to a socially distant summer picnic and why?

·      What's the best bottled on bond bourbons (with brand) to drink all summer long and why?

·      What's the best blended whiskey (with brand) to mix into your summer cocktail and why?

·      What's the best single malt whisky (or whiskey) (with brand) to drink all summer long and why?

*A minimum of four questions must be answered to be considered.

STORY: GRADUATION  

Deadline: June 12, 2020

Visit Williamsburg is seeking fun, creative, virtual, and DIY content centered around graduation (pre-K, K-12, nursing school, etc.); from unique zoom backgrounds and DIY invites you can make and mail from home, to clothing and meals offered online or curbside. If your business has an experience, activity or product to promote, please send your initiatives via email.

STORY: FATHER’S DAY

Deadline: June 8, 2020

Visit Williamsburg is seeking information around Father’s Day celebrations. Examples include virtual events, tours, classes and tutorials, downloadable cards, DIY gifts, and meals/beverages to go. Please send initiatives via email.

STORY: Father's Day Gift Guide: Virtual Travel Experiences 

Deadline: May 28, 12pm ET

Visit Williamsburg has an opportunity with a Forbes.com writer who is working on a Father’s Day gift guide. To participate, please send examples of virtual travel experiences that suit dads of all interests (i.e., beer/spirits, sports, culinary, history and hobbies). Preference will be given to experiences that don’t have to be watched or scheduled to watch right away. Please respond by 12pm ET on Thursday, May 28.

STORY: Bartenders Tell Us Q&A 

Deadline: May 26, 2020

Visit Williamsburg has a Q&A opportunity with the entertainment and culture media platform UPROXX and its Bartenders Tell Us series. To participate, please review the below questions and submit answers* along with the full name and title of the bartender/mixologist, manager, or owner for attribution.

  • What's the most gift-worthy small batch whiskey (with brand) to give your father (or father-in-law or any father) for Father’s Day and why?
  • What's the best bourbon (with brand) to gift your dad (or any dad) for Father’s Day and why?
  • What's the best rum (with brand) to mix into a mojito and why?
  • What's the best whiskey (with brand) to mix into a highball all summer long and why?
  • What's the best whiskey to drink (with brand) to drink during the hot summer months and why?
  • What's the best bourbon to drink (with brand) during the hot summer months and why?
  • What's the best bottle of any spirit (with brand) to drink all summer long and why?
  • What's the best gin (with brand) that's not from the US and why?
  • What's the best gin or vodka (with brand) to mix into a martini and why?

 

*A minimum of four questions must be answered to be considered.

STORY: Bartenders Tell Us Q&A

Deadline: May 15, 2020

Visit Williamsburg has a Q&A opportunity with the entertainment and culture media platform UPROXX and its Bartenders Tell Us series. To participate, please review the below questions and submit answers* along with full name and title of the bartender/mixologist, manager, or owner for attribution.

  • What are the best beers (with brand) to pair with simple quarantine foods? Share the food and what beer you would pair it with and why?
  • What's your favorite moonshine or white whiskey (with brand) and why?
  • What's your favorite whiskey (with brand) that's not from the United States and why?
  • What's your favorite small batch whiskey (with brand) and why?
  • What's your favorite high-proof whiskey (with brand) and why?
  • What's your favorite cognac (with brand) to mix into a Sazerac and why?
  • What's your favorite rum (with brand) to mix into a classic tiki drink and why?
  • What's your favorite American whiskey (with brand) to drink on Memorial Day and why?

*A minimum of four questions must be answered to be considered.

STORY: MEMORIAL DAY

Deadline: May 11, 2020

Visit Williamsburg is looking for content about Memorial Day and how your business will celebrate the special occasion.  Please share your offerings, recipes, stay-at-home entertaining tips, and more via email.

STORY IDEA:  VIRTUAL MOTHER'S DAY CELEBRATION 

Due Date: May 4, 2020

With Mother’s Day coming up, Visit Williamsburg is starting to see reporters ask for ways to celebrate virtually – recipes (drinks, brunch, dinner, desserts), arts and crafts, gifts you can make at home, etc. If your business has something along those lines we can promote, please keep us posted. These would be how-to videos, recipes or instructions that are posted on your website or social media channels, or zoom meetings/tutorials scheduled that you are promoting or have posted and accessible online. Please send your initiatives via email by 3 p.m. on May 4, 2020.

STORY IDEA:  INITIATIVES TO SAVE/STOP FOOD WASTE

Due Date: Thursday, April 23, 2020

The Virginia Tourism Corporation is looking for stories from restaurants or local organizations who have, or had, an initiative to shave/stop food waste during COVID-19. They are putting together a pitch about efforts to feed people verses throwing away because restaurants are closed. In extension of this, they would love to hear about stories of people doing good deeds, which are very appreciated during this time.  Please send your initiatives via email by 3 p.m. on April 23, 2020.

 

 

Last updated 7-24-20