Shopping in Williamsburg: A Weekend of Retail Therapy

From the deals and steals at the Williamsburg outlets and sweet-smelling gifts at Yankee Candle Village to one-of-a-kind finds at specialty stores throughout the area, there’s no shortage of places to shop in Williamsburg. Read on for a two-day shopping-infused itinerary.

Riverwalk Landing
Shopping at Riverwalk Landing
Beaded necklace
Jewelry at Auntie M's American Cottage

Day 1: Williamsburg Premium Outlets and Yankee Candle

Morning: Start your shopping adventure at Williamsburg Premium Outlets, the largest shopping center in the area. Save up to 65 percent at more than 135 designer and name-brand stores, including J.Crew, Polo Ralph Lauren, DKNY, Burberry, Nike and Banana Republic. 

Lunch: Take a break from your bargain hunting at one of the outlet center’s fast-food restaurants – or if you’re hankering for a fancier meal, Oceans & Ale is an excellent choice. The restaurant offers delicious seafood dishes and steakhouse fare complemented by local brews and live music.

Afternoon: After refueling, head over to Yankee Candle Williamsburg, a shopping destination for the whole family. Adults love perusing the more than 400,000 candles in 200 scents, and Yankee Candle Village’s specialty offerings, including Vera Bradley handbags and luggage, Pandora jewelry, and Alex and Ani accessories. 

Meanwhile, kids adore visiting with Santa and experiencing faux snow showers in the year-round holiday park. Visitors of all ages enjoy Wax Works, where you can dip your own candlesticks and create wax hands and art, and the wide array of sweet treats for sale, including Popcornopolis popcorn, homemade fudge and more than 125 varieties of candy.

Evening: End your evening at New Town, where you’ll find retail favorites like Barnes & Noble Booksellers and Bath & Body Works, as well as eclectic shops the Nautical Dog. 

Dinner: Choose from an array of eateries, including the raw seafood bar at Center Street Grill, where you can feast on fresh mussels, clams, shrimp and oysters, plus a menu of American eats. Or devour lovingly made sandwiches at Cogan’s Deli & Sports Pub; Tony’s Market Sandwich, made with raw roast beef, bacon, caramelized onions and a special horseradish sauce, is fantastic. Save room for frozen yogurt at Sweet Frog.

Day 2: Colonial Williamsburg, Yorktown and More

Dedicate the day to exploring the unique shopping opportunities in Colonial Williamsburg and Yorktown.

Morning: Get an early start in Colonial Williamsburg, where days could be spent touring the 18th-century buildings, mingling with costumed townspeople and investigating the fascinating museums. Purchase a single-day admission ticket to get a taste of the Revolutionary City’s offerings – or if you prefer to just shop at the stores, no admission ticket is required. Colonial Williamsburg has more than 20 stores selling everything from 1700s-era clothing and home décor to Colonial plants and goods made with period tools and techniques.

Other nearby venues for unique fashions, gifts and housewares include Merchants Square, an 18th-century-style retail village with more than 40 shops and restaurants adjacent to Colonial Williamsburg. Shopping standouts include Danforth Pewter and the Williamsburg Craft House. More exclusive goods are available at the museum stores at Jamestown Settlement and American Revolution Museum at Yorktown, which feature Colonial toys and games, books, jewelry, apparel and period costumes.   

Lunch: Head to Historic Yorktown’s Riverwalk Landing for lunch at the Carrot Tree, either indoors or at sidewalk café seating. Try one of the tasty biscuit sandwiches or quiches followed by a delectable fresh-baked dessert.

Afternoon: Stroll Riverwalk Landing, which boasts an assortment of stores and dining options along the York River. Purchase works by American artists and craftsmen at Auntie M’s American Cottage and delight in gifts and artwork at On the Hill Gallery or the Gallery at York Hall

Dinner: Options include Riverwalk Restaurant or Water Street Grille, both of which offer spectacular views of the York River.

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