Virginia Tourism Corporation

VTC continues to provide ongoing communications to educate and inform the Commonwealth’s tourism industry. For a quick reference on the most recent communication, please see below.

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WanderLove Campaign

VTC has created a new integrated campaign, WanderLove, that will leverage Virginia’s many road trip adventures to inspire travel throughout the state this summer and fall. These road trips will also highlight outdoor recreation, hidden gems, small towns, and Virginia’s unique “roadside attraction” – LOVEworks. Information is forthcoming on VTC’s customizable templates encouraging travelers to embrace their WanderLove and explore Virginia.


LOVE Lives Here Campaign 

VTC’s “LOVE Lives Here” initiative brings partners, local businesses, and consumers together to share an uplifting message of love while also inspiring visitation to the Commonwealth when it’s safe to travel again. In an effort to bring people together, while remaining socially distant, the VTC is asking all Virginians and local businesses to create LOVE signs of their own and display them in their windows and on social media. To learn more and spread the LOVE, visit here.


VTC Tourism Partner Listings 

In an effort to share up-to-date information on VTC’s blog and social media channels, tourism partners listed on the VTC website are encouraged to update their pages with current information such as takeout and curbside pick-up options and online/virtual opportunities. Sign in for updates or learn more about becoming a partner here.

Reopening Industry Database: Do Not Promote/Promote With Caution

Not all businesses and destinations will be ready to reopen at the same time, and some destinations are already overrun on the weekends.  In an effort to understand and support individual timelines, the VTC created a Google spreadsheet as a place for those attractions and destinations to fill in notes and information regarding the status of reopening. There are two tabs: Do Not Promote and Promote With Caution. To review and update your business information, click here.  

For the latest information from VTC visit: here.


Last Updated:  6/19/20