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Research

Visit Williamsburg is constantly working with our research partners to measure key performance indicators. Here, you can explore historical data, qualitative and quantitative research, and effectiveness studies.

If you are looking for a specific report or study, but do not see it here, please contact us.

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Personas

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Travel Impacts

Get Out Of Town Feature

May 07, 2024

Get Out Of Town Feature

Spend time with Laurita and Lauren Portee, a mother-daughter duo, as they explore Williamsburg, in the latest…

10 Essential Things to Do on Your First-time Visit to Williamsburg

Mar 29, 2024

10 Essential Things to Do on Your First-time Visit to Williamsburg

From the fascinating beginnings of our nation’s history to thrills at Busch Gardens and chills on a…

Make a Break for it: Top 10 Spring Break Ideas in Williamsburg

Feb 09, 2024

Make a Break for it: Top 10 Spring Break Ideas in Williamsburg

Whether you’ve got littles, tweens, or teens, there are fun things to do for every size kid, budget, and…

Get Excited for Your School Trip to Williamsburg

Jan 26, 2024

Get Excited for Your School Trip to Williamsburg

So… you’re headed to Williamsburg for your class trip, eh? As a teenager, Williamsburg may not have…

Family-Friendly Spring Adventures in Williamsburg

Jan 25, 2024

Family-Friendly Spring Adventures in Williamsburg

Spring into action and adventure with the family in Williamsburg. From mini-golf competitions to a family taco…