Zack Maher of Amber Ox Public House said it best when describing a place like Williamsburg: “It’s big enough to keep you busy but small enough to still feel like a quaint town.” The local shops that line the streets of this historic area create an identity you won’t find anywhere else. Here are five local businesses worth exploring and supporting.
Perfectly Natural Soap
What started as a hobby in 2013 is now a full-fledged business. Perfectly Natural Soap is an artisan small-batch, natural soap and beauty company that makes their products right here in Williamsburg using the highest quality raw materials available. Bar soaps are the centerpiece of their business, with 30–50 varieties on hand at any time. Their moisturizing recipes—featuring sunflower, coconut, and olive oils paired with shea butter—leave skin deeply nourished with a thick, pillowy lather.
Three Sisters Boutique
Created with her daughters’ versatile fashion sense in mind, owner Kelly Terracina curates a wide range of brands spanning bohemian to sophisticated styles. From Free People to Johnny Was, this boutique welcomes all generations to shop together in one thoughtfully curated space.
Spoke + Art Provisions Co.
Located along the Virginia Capital Trail, this café offers food, drinks, gifts, and bike rentals—making it a must-stop for exploring the area. The shop also features bike-inspired gifts and apparel, including wallets, belts, and bags crafted from recycled bike tire inner tubes.
Three Cabanas
This Lilly Pulitzer Specialty Store brings bold color and classic style to the heart of Colonial Williamsburg. The sister store to Three Sisters Boutique, Three Cabanas also carries brands like Barbour, Jack Rogers, Johnny Was, and Allie Beads.
The Cheese Shop – Merchant Square
Cheese lovers will feel right at home in this iconic 9,000-square-foot shop. Along with more than 200 cheeses, freshly baked breads, and locally loved sandwiches, The Cheese Shop also offers local honey, specialty oils and sauces, and a wine cellar stocked with over 4,000 bottles. It’s the kind of place where treating yourself is all but encouraged.