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Research

Visit Williamsburg is constantly working with our research partners to measure key performance indicators. Here, you can explore historical data, qualitative and quantitative research, and effectiveness studies.

If you are looking for a specific report or study, but do not see it here, please contact us.

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Personas

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Travel Impacts

Celebrating Women-Owned Restaurants in the Historic Triangle: Empowerment Through Flavor

Feb 21, 2025

Celebrating Women-Owned Restaurants in the Historic Triangle: Empowerment Through Flavor

March is a time to honor and uplift the voices, achievements, and contributions of women throughout history. As…

Celebrating Women’s Entrepreneurial Spirit: A Spotlight on Local Business Leaders

Feb 21, 2025

Celebrating Women’s Entrepreneurial Spirit: A Spotlight on Local Business Leaders

March is Women’s History Month—a time to honor women's incredible contributions in the…

Celebrate Black History Month in Williamsburg: A Guide to Black-Owned Businesses You Need to Visit

Feb 06, 2025

Celebrate Black History Month in Williamsburg: A Guide to Black-Owned Businesses You Need to Visit

Williamsburg, Virginia, is a city brimming with history, charm, and culture. This Black History Month…

Paws-itively Perfect Pet-Friendly Hotels in Williamsburg, VA!

Jan 22, 2025

Paws-itively Perfect Pet-Friendly Hotels in Williamsburg, VA!

If you're a pet lover planning a getaway to the charming streets of Williamsburg, VA, you're in luck!…

Exploring the Best Gluten-Free Dining Spots in Williamsburg, Va

Dec 16, 2024

Exploring the Best Gluten-Free Dining Spots in Williamsburg, Va

Eating gluten-free doesn't mean sacrificing flavor or fun. If you are following a gluten-free diet or…