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Research

Visit Williamsburg is constantly working with our research partners to measure key performance indicators. Here, you can explore historical data, qualitative and quantitative research, and effectiveness studies.

If you are looking for a specific report or study, but do not see it here, please contact us.

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Focus Group Research

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Advertising Effectiveness & ROI Reports

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Travel Sentiment

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Monthly Newsletter

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Fall Happenings Festival

Travel Impacts

Summer Events in Williamsburg

Jun 17, 2025

Summer Events in Williamsburg

From free outdoor concerts to bustling riverfront markets to electrifying holiday celebrations, Williamsburg…

Where to Find Live Music Outdoors in Williamsburg This Summer

Jun 17, 2025

Where to Find Live Music Outdoors in Williamsburg This Summer

In summer, Williamsburg’s outdoor concert season is in full effect. Whether you’re into pop…

7 Places to Stay in Williamsburg this Summer

Jun 17, 2025

7 Places to Stay in Williamsburg this Summer

A stylish boutique hotel by the beach. An award-winning inn with a luxurious spa. And a set of quiet cottages…

Juneteenth in Williamsburg

Jun 12, 2025

Juneteenth in Williamsburg

Juneteenth is the oldest nationally celebrated commemoration of the ending of slavery in the United States. It is…

Celebrating Father's Day in Williamsburg: A Guide to Memorable Experiences

Jun 02, 2025

Celebrating Father's Day in Williamsburg: A Guide to Memorable Experiences

This year, ditch the grill and unimaginative socks or tie, and celebrate your Dad with a fun experience he will…

Top Breweries in Williamsburg

May 27, 2025

Top Breweries in Williamsburg

Williamsburg, Jamestown, and Yorktown are bubbling with a rich legacy of craft beer. This flavorful tradition…

Top Shopping Finds at Williamsburg Premium Outlets

May 27, 2025

Top Shopping Finds at Williamsburg Premium Outlets

Top Shopping Finds at Williamsburg Premium Outlets At Williamsburg Premium Outlets, you're in for a shopping…

Exploring the Best Gluten-Free Dining Spots in Williamsburg, Va

May 21, 2025

Exploring the Best Gluten-Free Dining Spots in Williamsburg, Va

Eating gluten-free doesn't mean sacrificing flavor or fun. If you are following a gluten-free diet or…