Cooperative Marketing Program

Visit Williamsburg isn’t just our name–it’s our goal. By leveraging the success of the destination marketing organization's (DMO) campaign, we’re consistently building the region's image by driving visitation and bolstering our economy. The DMO's cooperative marketing program allows participants to double the impact of their marketing investment with a 1:1 match. Choose from our four leading travel and tourism digital media partners: AdGenuity, Tripadvisor, Vistar, and VistaGraphics.

Program Goals:

•  Increase destination visitation and overnight stays

•  Amplify with a consistent brand presence

•  Extend partner advertising budgets to maximize share of voice