Visit Williamsburg is the official destination marketing organization (DMO) for Williamsburg, Yorktown, and Jamestown, Virginia. The organization is committed to driving overnight
visitation, growing/enhancing destination awareness, and supporting industry partners through its advertising, marketing, public relations, and sales programs.
In 2018, Virginia’s General Assembly enacted §58.1-603.2 to establish the DMO, which is primarily funded through a special retail sales and use tax. The organization is a public body and
an advisory board to the legislative branch of state government.
Visit Williamsburg’s board of directors is dictated by statute and includes leadership from Colonial Williamsburg, Jamestown Yorktown Foundation, Busch Gardens, Jamestown Rediscovery Foundation, Williamsburg Hotel and Motel Association, Williamsburg Area Restaurant Association, Virginia Tourism Corporation, Greater Williamsburg Chamber of Commerce, and one elected official from the City of Williamsburg, James City County, and York County.
In 2022, nearly two million visitors spent $941.4 million throughout the region, driving $48.5 million in travel-related tax revenue.