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Things To Do Museums & Attractions History Museums & Art Galleries Amusement Parks Theatres Outdoor Activities Parks Beaches Hiking Biking Fishing Kayaking, Canoeing, and Paddleboarding Camping Swimming Horseback Riding & Farms Boating Tennis Wildlife Viewing Mini Golf Golf Shopping Outlets & Shopping Centers Gift Shops Antiques Specialty Shops Kids & Families Rainy Day Activities Spas & Wellness Free Things To Do Tours Places To Stay Packages & Deals Hotels & Resorts Bed & Breakfasts Cabins & Cottages Campgrounds & RV Parks Groups Food & Drink Dining Bars & Grills BBQ Breakfast & Brunch Buffets Asian Coffee Shops Delis & Sandwiches French Ice Cream & Desserts Italian Mexican Pizza Seafood Vegan / Vegetarian Family Friendly Casual Dining Fine Dining Group Dining Breweries & Wineries Spirits & Distilleries Plan Getting Here Airports Amtrak Limousine & Car Services Public Transportation FAQs Deals & Packages Travel Responsibly Accessibility The Region Jamestown Yorktown Williamsburg Visitor Guide Email Sign Up Events Annual Events 4th of July Halloween Thanksgiving Holiday New Year's Eve Concerts & Performances Food & Drink Sports & Recreation Fairs & Festivals History & Heritage Events This Week Blog Email Sign Up

Marketing Personas

Rooted in motivational attitudes and mindsets, rather than demographic measures, marketing personas allow for a relatable, customized narrative. Visit Williamsburg targets the following audience segments by creating personas that tap into what inspires and influences travelers.

Family playing in sand while mom watches on Yorktown Beach

Simple Strivers

Jamestown

Culture Questers

Family riding bike

See'ers & Do'ers

A Walk on Williamsburg's Wild Side

Dec 06, 2023

A Walk on Williamsburg's Wild Side

When you first set eyes on George Washington — standing front and center in a quiet field in Williamsburg…

9 Outdoorsy Things to Do in Williamsburg, VA

Nov 15, 2023

9 Outdoorsy Things to Do in Williamsburg, VA

Williamsburg, VA, is known for its colonial significance, but it’s definitely not just a destination for…

A Visit to Wheelchair Accessible Williamsburg, VA

Nov 02, 2023

A Visit to Wheelchair Accessible Williamsburg, VA

Think bigger. Historic cities with old houses and unpaved streets don’t usually make it on your bucket…

Winter In Williamsburg Offers Unlimited Holiday Fun

Oct 23, 2023

Winter In Williamsburg Offers Unlimited Holiday Fun

There’s no time like the present to gift yourself and your loved ones unforgettable experiences. Whether…

We're Going Where?? One Teen's Trip To Williamsburg, VA

Sep 27, 2023

We're Going Where?? One Teen's Trip To Williamsburg, VA

So… your parents say you’re headed to Williamsburg. A colonial town? Really? The LAST thing you…