Groups Meetings Why Williamsburg 10 Reasons to Hold Your Event in Williamsburg Awards, Accolades, and Testimonials Planning Tools Request for Proposal Convention/Event Calendar Getting Here Places to Stay Group Dining Group Activities Marketing Tools Images & Video Marketing Copy Meeting & Event Space Hotel Meeting Space Non-Hotel Meeting Space Off-site Dining Theaters Meeting Types Associations Corporate Groups Educational & Training Sessions Executive Meetings Government Incentive & Reward Groups Religious Groups Reunions Small Meetings Team Building Tradeshow & Events Union & Fraternal Organizations Request for Proposal Conference Services Request Planning Help Contact Us Sports Why Williamsburg 10 Reasons to Hold Your Event in Williamsburg Planning Tools Getting Here Places to Stay Group Dining Group Activities Request for Proposal Marketing Tools Images & Video Marketing Copy Fields & Facilities Fishing Golf Lacrosse & Field Hockey Running & Cycling Soccer Softball & Baseball Request for Proposal Sporting Event Services Request Planning Help Contact Us Group Travel Why Williamsburg Awards, Accolades, and Testimonials Planning Tools Getting Here Bus Parking Drop-off Locations Student & Youth Travel Itinerary Places to Stay Group Dining Group Activities Marketing Tools Images & Video Marketing Copy Tour Operator Services Request Planning Help Contact Us Weddings For Your Guests Lodging Dining Things to Do Media Story Ideas Facts & Research Images & Video In the News Awards & Accolades Press Trip Request Industry Public Meetings Influencer Host Opportunities Advertising Campaigns Strategy Images & Video Coop Program In The News Research Focus Group Research Travel Sentiment Monthly Newsletter Personas Travel Impacts Ad Effectiveness/ROI Reports About Us Industry Email Partner Portal Events Conference Reports Marketing Webinar Series

Things To Do Museums & Attractions History Museums & Art Galleries Amusement Parks Theatres Outdoor Activities Parks Beaches Hiking Biking Fishing Kayaking, Canoeing, and Paddleboarding Camping Swimming Horseback Riding & Farms Boating Tennis Wildlife Viewing Mini Golf Golf Shopping Outlets & Shopping Centers Gift Shops Antiques Specialty Shops Kids & Families Rainy Day Activities Spas & Wellness Free Things To Do Tours Places To Stay Packages & Deals Hotels & Resorts Bed & Breakfasts Cabins & Cottages Campgrounds & RV Parks Groups Food & Drink Dining Bars & Grills BBQ Breakfast & Brunch Buffets Asian Coffee Shops Delis & Sandwiches French Ice Cream & Desserts Italian Mexican Pizza Seafood Vegan / Vegetarian Family Friendly Casual Dining Fine Dining Group Dining Holiday Dining Breweries & Wineries Spirits & Distilleries Plan Getting Here Airports Amtrak Limousine & Car Services Public Transportation FAQs Deals & Packages Historic Holiday Pass Travel Responsibly Accessibility The Region Jamestown Yorktown Williamsburg Visitor Guide GoWilliamsburg Guide Email Sign Up Events Annual Events 4th of July Halloween Thanksgiving Holiday New Year's Eve Concerts & Performances Food & Drink Sports & Recreation Fairs & Festivals History & Heritage Juneteenth Events This Week Submit An Event Blog Email Sign Up

Marketing Personas

Rooted in motivational attitudes and mindsets, rather than demographic measures, marketing personas allow for a relatable, customized narrative. Visit Williamsburg targets the following audience segments by creating personas that tap into what inspires and influences travelers.

Family playing in sand while mom watches on Yorktown Beach

Simple Strivers

Jamestown

Culture Questers

Family riding bike

See'ers & Do'ers

Explore Williamsburg: Where History Meets Adventure for the Whole Family

Nov 26, 2024

Explore Williamsburg: Where History Meets Adventure for the Whole Family

When families visit Williamsburg, Yorktown, and Jamestown, they come for the area's incredible history…

Time-Traveling Diary Entries: My Adventures in Colonial Williamsburg, Jamestown, and Yorktown

Nov 25, 2024

Time-Traveling Diary Entries: My Adventures in Colonial Williamsburg, Jamestown, and Yorktown

Earlier this fall, my tween daughter and I visited Williamsburg, Jamestown, and Yorktown, Virginia’s…

Three Generations of Fun and History: Our Girls’ Getaway to Williamsburg

Nov 20, 2024

Three Generations of Fun and History: Our Girls’ Getaway to Williamsburg

If there’s one thing I’ve learned as a grandmother, it’s that time spent with family is…

Discover Unique Treasures: Gift Shops in Williamsburg, VA

Nov 14, 2024

Discover Unique Treasures: Gift Shops in Williamsburg, VA

Williamsburg, Virginia, is a vibrant mix of history and culture, making it an ideal spot for anyone looking for…

Make your own family history in Williamsburg, Virginia

Oct 22, 2024

Make your own family history in Williamsburg, Virginia

Those who have enjoyed Williamsburg, Virginia, before know one thing for sure: It’s not a vacation to be…