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Focus Group Research

Visit Williamsburg’s research partner, SMARInsights, conducted nine focus groups in May 2020. The objective was to understand the underlying emotions that drive destination considerations, to identify common journey points, sources, and sequences, and to explore both the emotional and economic impact that COVID-19 had on a consumer’s intention to travel.

View the full summary here.

Juneteenth in Williamsburg

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Products As Seen on NBC's 3rd Hour of TODAY in Williamsburg

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Go from exploring centuries-old streets to lounging on the beach. Make a splash at one of the Williamsburg…

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Mother's Day is just around the corner, and if you're looking to treat the amazing mom or mother figure…

Guide to Memorial Day Weekend in Williamsburg

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The unofficial start of summer kicks off in Williamsburg with powerful tributes, living history experiences…