Cooperative Marketing Program

The Visit Williamsburg Cooperative Marketing Program is designed to drive visitation across Greater Williamsburg by offering local industry partners the opportunity to leverage Visit Williamsburg's 2020 media investment. The program allows participants to double the impact of their marketing investment with a 1:1 matching funds program in partnership with two leading travel and tourism digital media partners.

Program Goals

  • Amplify advertising impact for the region with a consistent brand presence
  • Extend partner advertising budgets to maximize share of voice
  • Increase destination visitation and overnight stays 

For more information click here