WILLIAMSBURG, Va. – September 22, 2021 – Visit Williamsburg’s integrated marketing campaign, “Life. At Your Pace.,” was recently recognized with an eTourism Summit Excellence (eTSY) Award in the category “Best Content Marketing Program – large budget,” as well as, a Commonwealth Award of Merit from the Virginia Public Relations Awards in the “Reputation and Brand Marketing” category. The destination marketing organization also took home three additional Virginia Public Relations Awards: Capital Award of Merit for The WilliamsBLOG, Capital Award of Merit for Influencer Marketing, and Capital Award of Merit for a National Geographic content partnership.
“I am extremely proud of the “Life. At Your Pace.” campaign deployed during the pandemic that showcased Williamsburg as a safe and dynamic destination,” said Victoria Cimino, CEO of Visit Williamsburg. “Being recognized by the eTourism Summit Excellence Awards and the Virginia Public Relations Awards is a testament to the extraordinary work that the Visit Williamsburg team executes every day.”
The Fourth Annual eTSY Awards, in partnership with Expedia Group Media Solutions and Destination Marketing Podcast, recognizes and celebrates the best of digital tourism marketing. The winners were announced today during the 22nd Annual eTourism Summit in Las Vegas.
Each year, the Richmond chapter of the Public Relations Society of America (PRSA) recognizes the most creative and effective communications strategies and tactics happening across Virginia. The Commonwealth Awards recognize exceptional public relations programs or campaigns, capturing how companies and organizations have changed attitudes or behaviors or incited a desired action. The Capital Awards recognize tactics that may or may not have been part of a larger public relations program or campaign, entries are evaluated on quality, creativity and execution. The winners were announced virtually on the PRSA Richmond Facebook page September 20 and 21, and will be celebrated at an in-person reception in October.
In the midst of the most unpredictable period in the history of modern travel, Visit Williamsburg made a bold, unconventional move; it launched a $7.6 million multi-channel, integrated marketing strategy. Operating under the premise that staying focused on awareness today will assure a competitive position tomorrow, Visit Williamsburg’s “Life. At Your Pace.” campaign achieved performance metrics that far exceeded industry benchmarks, with more than 80 percent of visitwilliamsburg.com users being first-time visitors to the website.
Visit Williamsburg is committed to promoting the region through its award-winning marketing efforts. For additional information, please visit visitwilliamsburg.com.