Products As Seen on NBC's 3rd Hour of TODAY in Williamsburg

NBC’s 3rd Hour of TODAY visited the Williamsburg area for a festive celebration of America’s 250th Birthday, shining a national spotlight on the Historic Triangle — Williamsburg, Jamestown, and Yorktown. The segment highlighted locally made products, unique craftsmanship, and small businesses that reflect the spirit, creativity, and history of the region, celebrating the people and places that continue to bring America’s story to life where the journey began.

Mobjack Coffee Roasters

This active Coffee Roastery and Petite Café is located at the top of the hill on Main Street in the Historic Cole Digges House, circa 1730. The Cole Digges House is part of Yorktown National Colonial Historical Park and is one of the original buildings in the village still standing since before the Revolutionary War. You’ll find hot and cold brew coffees, teas, drinking chocolate, cold drinks, wine, and beer for sale. The Petite Café offers gourmet sandwiches, soups, paninis, and a variety of fresh-baked goods including scones, muffins, apple strudel, and cookies.

Peanut Shop of Williamsburg

Peanut Shop of Williamsburg is a specialty foods store known for its famous hand-cooked Virginia peanuts, other specialty nuts, sweet nut confections, and candy—plus sauces, kitchen linens, cookbooks, and custom gift baskets. It’s also known for offering many daily samples.

Alewerks Brewing Company

Alewerks Brewing Company is a Williamsburg-area brewery known for crafting local beers since 2006, with an evolving lineup that includes classics like Superb IPA and seasonal favorites like Tangerine Wheat Ale. It also has the Little Auxiliary Brewery (L.A.B.) taproom near Williamsburg Premium Outlets, focused on small-batch and experimental beers, and it hosts events like trivia and bingo.

Sweethaven Lavender of Williamsburg

Sweethaven Lavender of Williamsburg offers a charming selection of handcrafted lavender products alongside delicious lavender-inspired treats. Visitors can enjoy locally churned lavender ice cream, freshly baked lavender desserts, specialty candies, and refreshing beverages like lavender lemonade and sweet tea.

Ryan Eure Designs

Ryan Eure Designs creates handcrafted fine jewelry using premium precious metals and natural gemstones. The wire-weaving collection features expertly crafted designs in .935 Argentium silver, 14-karat yellow gold-filled, and solid gold wire, transforming each piece into wearable art. The fabricated jewelry line is made with high-quality sterling silver and solid 10K, 14K, 17K, and 18K gold. Unlike gold plating, gold-filled materials offer lasting durability and will not wear away over time. Every design is finished with carefully selected natural cut and uncut gemstones, celebrating the beauty and individuality of each stone.

Perfectly Natural Soap®

Perfectly Natural Soap® is a specialty shop in Williamsburg that makes its products locally using plant-based oils, essential oils, natural fragrances, and botanical extracts. The business was launched in 2013 by Shaen and Rich Goetsch, and they note they never use dyes, parabens, petrochemicals, synthetic colorants, or harsh synthetic fragrances.