Top Shopping Finds at Williamsburg Premium Outlets
At Williamsburg Premium Outlets, you're in for a shopping spree with over 120 stores filled with great brands and unbeatable prices. Located just off Route 199, this open-air mall is the ultimate spot for you to score deals, whether you’re a local or a visitor touring Virginia’s Historic Triangle. Here are some of the highlights.
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Explore Top Brands & Styles
Designer Brands
Treat yourself to luxury brands like Dior, Dolce & Gabbana, and Gucci. Whether you’re looking for a timeless investment piece or the latest fashion trend, these designer brand stores offer deals on high-end styles you’ll love.
Clothing
Refresh your wardrobe with stylish and classic pieces from the factory stores of Banana Republic, Brooks Brothers, GAP, and J.Crew. Plus, find more quality clothing options for both men and women at stores like Vineyard Vines and the Tommy Bahama Outlet.
Children’s Wear
Shop for picture-perfect and playtime-ready children’s clothes at stores like Carter’s and The Children’s Place. Whether you’re looking for something special for family photos or everyday essentials, these stores have you covered with comfortable and durable options. Shopping for littles has never been more fun and affordable.
Shoes
Step into style with your next new favorite pair of shoes from Converse, Crocs, Journeys, or Rack Room Shoes. Discover great deals on casual comfy shoes to trendy styles perfect for any occasion.
Sportswear
Gear up for your next active adventure with top activewear from the Adidas Outlet Store, Champion, Under Armour, the New Balance Factory Store, and the Nike Factory Store. Every step of the way, you’ll enjoy high-performance gear without the high price tag.
Home & Decor
Freshen up your space with home décor and cozy scents from Le Creuset, Bath & Body Works, and Yankee Candle. Shop these budget-friendly kitchen essentials and fragrances, and be on the lookout for special seasonal finds.
Health & Beauty
Whether you’re looking for hair care, makeup, or your signature scent, pampering yourself is easy with luxurious products from Aveda, The Cosmetics Company Store, and Fragrance Outlet.
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Planning Tips
Refuel & Recharge
Power up your shopping spree with delicious dining options. Snag a soft pretzel from Auntie Anne’s, a sandwich from Subway, or a scoop of Ben & Jerry’s for a tasty pick-me-up between stores. Kick back and unwind at Oceans & Ale or Miyaki Sushi & Grill for a relaxed, sit-down meal before diving back into the deals.
Year-Round Special Events
No matter when you visit throughout the year, there’s always something extra to enjoy. Mall-sponsored events, like National Outlet Shopping Day, light up the calendar and bring the shopping center to life. Plus, local community groups regularly host events adding entertainment to your shopping trip.
Deals That Can’t Be Beat
Score big savings with unbeatable deals on top brands. Whether you're shopping during major holiday sales like Black Friday or Memorial Day or taking advantage of exclusive seasonal promotions, there's always an opportunity to snag incredible discounts. Individual stores also offer regular markdowns, clearance events, and special promotions.
Accessibility & Getting Around
Getting to the outlets is a breeze, just off I-64 – you can quickly drive in from Richmond, Norfolk, and surrounding areas. Parking is free.
The center is fully wheelchair accessible, with wheelchairs available for rent at the management office if needed. For an even easier experience, download the Simon Mobile App to navigate the center, find your favorite stores quickly, discover the latest deals, and stay updated on events happening during your visit.
Discover more shopping options in the Williamsburg area, from antiques to boutiques and beyond.