Industry Research
Visit Williamsburg is constantly working with our research partners to measure key performance indicators. Here, you can explore historical data, qualitative and quantitative research, and effectiveness studies.
If you are looking for a specific report or study, but do not see it here, please contact us.
Find Third Party Research here.
Visit Williamsburg's third-party research partner is Strategic Marketing and Research Insights (SMARI), an Indianapolis-based full-service research firm with a focus on travel and tourism. The organization has more than 33 years of proven experience, having worked with 20 state tourism organizations, 38 convention and visitors bureaus, and 23 attractions.
SMARI is responsible for the development and execution of a comprehensive research program, including consumer perception, ad effectiveness/return on investment, monthly trend newsletter, consumer sentiment, and more.
Black Traveler Research Report
There is a growing societal interest in promoting equality, diversity and inclusion and it is one of many important trends in the travel and tourism industry. Visit Williamsburg is interested in understanding how the destination is perceived among different audiences to potentially inform marketing strategies the destination may develop for a variety of minority audiences and travelers who identify as LGBTQ+. Read the full report here.
The WilliamsBLOG
View All Posts10 Essential Things to Do on Your First-time Visit to Williamsburg
From the fascinating beginnings of our nation’s history to thrills at Busch Gardens and chills on a…
Make a Break for it: Top 10 Spring Break Ideas in Williamsburg
Whether you’ve got littles, tweens, or teens, there are fun things to do for every size kid, budget, and…
Get Excited for Your School Trip to Williamsburg
So… you’re headed to Williamsburg for your class trip, eh? As a teenager, Williamsburg may not have…
Family-Friendly Spring Adventures in Williamsburg
Spring into action and adventure with the family in Williamsburg. From mini-golf competitions to a family taco…
Virginia’s Virgin Cocktail & Beer Scene Spreads Good Cheer
Gone are the days when sugary mocktails were tiny print on a menu for pregnant women or those trying a…